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ATHLETES INFLUENCE EVERYTHING

FOR ATHLETES, BY ATHLETES

Our Founders story

A Brotherhood Built on Impact

Athletes Influence Everything (AIE) was founded by Malcolm Johnson Jr. and Elijah McAllister, two former collegiate athletes who met at Auburn University in January 2023. Coming from different backgrounds—Elijah from New Jersey and Malcolm from Maryland—they were drawn together by their intelligence, shared worldviews, and commitment to leadership.

What truly solidified their bond was their shared belief in Kingdom principles and their ability to see the world through a Kingdom perspective. They understood that life is about more than just sports and business—it’s about purpose, stewardship, and maximizing the influence God has given them.

They quickly realized that their connections, experiences, and knowledge positioned them to empower the younger generation. With a heart for service, they founded AIE to equip athletes with the tools to build wealth, protect their influence, and create lasting success beyond the game.

Elijah McAllister

Hometown: New Jersey
Specialization: Community & Education

Elijah is a natural leader passionate about mentorship, education, and community development. His mission is to equip young athletes with the knowledge, resources, and confidence they need to thrive not just on the field, but in life.

Founder of All41andOneForAll Foundation

Beyond AIE, Elijah leads the All41andOneForAll Foundation, an organization dedicated to:
Developing youth athletically and academically
Building confidence and mental health awareness
Providing equitable access to resources and opportunities
Partnering with organizations to uplift communities
The foundation’s mission is rooted in faith based principles, guiding young people toward becoming responsible, community-minded adults while reaching their full potential.

Malcolm Johnson Jr

Hometown: Maryland
Specialization: Business & Entrepreneurship

Malcolm has always had a vision for business and financial independence. He specializes in teaching athletes how to leverage their influence, secure opportunities, and build generational wealth. His focus is on helping athletes think beyond their playing careers and step into roles as business owners and brand leaders.

Founder of Start a Conversation

Malcolm is also the creator of Start a Conversation, a movement designed to:

Encourage face-to-face conversations and genuine human connection
Promote civility, empathy, and social engagement
Combat social isolation and mental health struggles, especially among Gen Z
Through this movement, Malcolm challenges people to step away from digital distractions and rebuild real-world relationships—one conversation at a time.

TEAM

MEET OUR TEAM

Scottie McMillion "Scott"

Clarion University

Eastern Illinois University

Sports administration

Donovan Kaufman "Dk"

Vanderbuilt University

Auburn University

NC State

Business & sports communication

George Sellig
Bucknell University
Global Management & German Studies

Tyler Smith "Ty"

Georgetown University

Economics

Ruquan Brown "Ru"

Harvard University

African-American/Black Studies.

NAME OF THE GAME

Athletes truly do influence everything. Everyone was an athlete or is connected to one in some capacity in their lives. Athletes drive culture and influence in fashion, sport, education, lifestyle, and everything in between. Knowing yourself helps fuel the vision to help utilize your influence. Ultimately your name is your game and it will last you far beyond your playing days.

WHY

We are the pioneering generation of athletes leading the charge in this new era of collegiate athletics. No one on earth has a sharper pulse on where it is and where it’s headed. As a company, we don’t just inspire the next generation we set the standard for them to follow. Our foundation is built on the principle: Leave it better than you found it.

We recognize that our time here is finite, and with that, we embrace the duty to elevate our communities, enrich the world around us, and uplift our people ensuring that the legacy we create defines the future, not just for ourselves, but for generations to come.

SERVICES

KEY PILLARS

NAME, IMAGE, LIKENESS

NIL refers to the use of an athlete's name, image, and likeness through marketing and promotional endeavors. It allows for athletes to be financially compensated by schools, companies, people, social media, etc. Most athletes do not understand how to navigate the NIL space, and there is not the right education within this space provided by parents, colleges, or agents. How can they educate if they never lived it? We have.

"It is one thing to study war and another to live the warrior's life."

FINANCIAL LITERACY

Our team will provide 30 minute financial literacy courses that cover the essential financial principles for managing all forms of compensation. Through real world examples, interactive exercises, and key professional financial strategies, students will learn how to make smart money decisions. They will leave with a "Financial Playbook."

BRAND BUILDING

For athletes and people of all levels, a step by step process is required for building a brand and securing sponsorship deals. This is why we aim to build brand awareness that will help students to market their brand and establish an audience. It is important to engage with those who support you.

MENTORSHIP

Building lifelong relationships with each athlete is important for their foundation and personal growth within this process. We aim to impact in a positive way by representation and presence. This connection will allow athletes to learn from our experiences and have a well-rounded approach that balances academics, athletics, community, and fun.

ATHLETE EMPOWERMENT

We aim to empower athletes to take control of themselves. It takes a village to raise one up, but individual discipline gets them to where they are. Offloading power to coaches and other influences is unhealthy, but taking extreme ownership of oneself is currency. We want to empower athletes with the knowledge to make good decisions and have a guideline for a positive life.

PHILANTHROPY

Athletes have a lasting influence beyond their sport, and how they give back to others defines their legacy. That’s why we provide opportunities for athletes to engage with communities through meaningful initiatives, allowing them to gain valuable experiences from their own perspective. We believe in building leaders, and the true test of leadership is learning to be a good servant.

How We Do It

At AIE, we believe that real success starts with personal relationships. We don’t just sign athletes. We build genuine connections and invest in their growth, development, and future. Our process is designed to ensure that every athlete has the knowledge, mentorship, and opportunities to maximize their influence beyond the game.

Personal Relationships First

We take the time to understand each athlete’s goals, challenges, and vision for the future. Every athlete at AIE is more than just a client they are a partner in building something bigger. Our team is fully invested in each athlete’s success, providing personal guidance and mentorship throughout their journey.

Dedicated Mentorship & Athlete Development

Every athlete is assigned a lead mentor who will walk with them every step of the way. This mentor provides:

Ongoing guidance on NIL, business, and career decisions.
A direct point of contact for questions and in-house resources.
Accountability and support to ensure long-term success.

In-House Expertise & Custom Strategy

We provide a fully in-house team that covers everything an athlete needs:

Financial Education & Wealth Building – Led by Tyler Smith, helping athletes secure their financial future.
Legal Protection & NIL Contracts – Managed by our in-house legal team, ensuring every deal is secure.
Brand Building & Business Development – Led by Scott McMillon, who creates athlete branding strategies and secures NIL deals.
Each athlete receives a customized blueprint for their career, helping them navigate NIL, build their brand, and develop long-term opportunities beyond sports.

Proactive NIL & Business Growth

Unlike traditional agencies that wait for deals, we go out and create opportunities for our athletes. We actively reach out to companies, brands, and business partners to secure:

Sponsorships & Endorsements
Brand Collaborations
Business Investment & Ownership Opportunities

Long-Term Success & Legacy Building

AIE isn’t just about NIL deals it’s about helping athletes build something that lasts. We ensure every athlete is set up for:

Generational Wealth & Financial Freedom
Business Ownership & Career Success After Sports
Community Impact & Leadership

The AIE Difference

We Build Real Relationships – Every athlete is personally invested in, not just managed.
Fully In-House Support – Finance, legal, branding, and mentorship, all under one roof.
Athlete Empowerment First – We educate and equip athletes to control their future.

ATHLETES INFLUENCE EVERYTHING

As a company we have a heart to impact the next generation

because they are the leaders of tomorrow.